Levi's and I Got “Personal”

Do you wear blue jeans? I don’t so much anymore.

But I did in my younger days.

The invention of “blue jeans” dates back to 1873, when Levi Strauss and tailor Jacob Davis combined copper rivet reinforcements with tough denim. Levi’s later became one of the most popular denim brands in the world, known for its high-quality jeans and classic designs. And in the early 90s, they launched a unique program called Personal Pair, allowing customers to order custom-fit jeans according to their measurements.

The idea behind Personal Pair was simple but revolutionary. Traditionally, jeans were available in standard sizes, often resulting in an ill-fitting or uncomfortable pair of jeans. Sound familiar? On the other hand, Personal Pair allowed customers to provide their waist, hip, and inseam measurements, resulting in a fully customized pair of jeans that fit perfectly.

In the 90s, ordering Personal Pair jeans was straightforward—all you had to do was visit a Levi’s store to get measured, which is what I did. Once Levi’s had my measurements, they ordered my jeans, delivered them within a few weeks, and guess what? They fit perfectly!

This “personal pair” concept resonates with me because I’ve always found it challenging to find clothes that fit. And this view of individual uniqueness permeates how I teach yoga since no “one size fits all”. At Studio 71 Yoga, I offer a unique and personalized approach to YOUR yoga practice while honouring the ancient Indian yoga traditions.

On that note, I’m excited to announce my upcoming Spring 2023 offerings—classes begin on Saturday, April 8th. Visit my website for details.

Another customized approach that’s gaining popularity is Lisa Sanfilippo’s sleep recovery program. Sanfilippo is a well-known yoga therapist and sleep recovery expert based in London (UK) who has worked with thousands of clients to help them overcome insomnia and other sleep disturbances.

I trained with Lisa Sanfilippo and was immediately attracted to her personalized approach—holistic and tailored to each person’s unique needs, taking into account their lifestyle, habits, and physiological factors that may impact their sleep.

Unlike many one-size-fits-all sleep programs, the sleep recovery method recognizes that every person’s sleep needs are different. Some may need to focus on adjusting their sleep schedules. In contrast, others may need to address underlying medical conditions or lifestyle factors affecting their sleep quality.

Ultimately, the sleep recovery method, which I call Five Steps for Better Sleep, empowers clients to take charge of their sleep health and find strategies that work for them.

By addressing individual needs and providing ongoing support and guidance, I help clients overcome sleep challenges and achieve the restful, rejuvenating sleep they need to thrive.

If you’re struggling with sleep issues, consider working with me, a sleep recovery specialist, to help you get the restful, restorative sleep you deserve. Together we’ll customize your sleep recovery so it’s a perfect fit.

With joy and gratitude,

Jeannine

P.S. I’m still spring cleaning, which is how I came across my Levi’s Personal Pair from the 1990s. I’m not ready to let go of these, but I’m working on it.